Sub-Liminal

1. Virginia :: Roanoke
2. Soft :: tissue
3. Carol :: Y—
4. Vanity :: Fair
5. Feminist :: humanist
6. Alias :: Sydney Briscoe
7. Coward :: Noel
8. Beer :: chaser
9. Chance :: the Gardner
10. Honest :: to goodness

Item 3 refers to a friend named Carol. Item 6 is related to a tv program. I think the other responses may go without explanation.